Why Are So Many Companies Changing to Flat Logo Design? - linseymarban

Short answer: because Apple set a way trend.

Disclosure: as a UX designer, I'll focalize slightly more on user interfaces and technical school design than the rest of graphic design.

In front iOS 7

The world before iOS 7 was pseudo 3D. It was fun.

• First, our displays had 256 colors, then 64 thousand, then 16 million

As grotesque as it seems, Volkswagen changed from a flat to a pseudo-3D design. I remember making a website for a Volkswagen bargainer at the end of the 90s, then I got the new denounce book from Volkswagen and it smitten me how beautiful the gradient logo looked.

• • We had UI conventions: actionable elements with imposter-3D, such atomic number 3 promote buttons, drop-downs, and symmetrical inputs.

Please note altogether the ways actionable controls can be made to look 3D: the inner shadow on stimulant controls and even a slight glass mete around color boxes.

• We had any of the most beautiful similarity icons ever created; in that respect was a manner of drawing objects squarish in the shape of iOS icons.

My teammate Alexander created it in the late 2000s. Look what kind of flowers atomic number 2 was drawing conscionable few days past.

Later iOS 7

IT all ended nightlong happening September 18, 2013, with an iOS update. The App Store updated the apps. The world became flat.

Calendered rough-textured UI that seemed beautiful lonesome the day before became obsolete. Apps that didn't manage an interface update died.

IT wasn't great for UX. It caused a lot of confusion.

• What is clickable?
• What is not?

I took this screenshot in 2016. 3 years later you withal have to love what is clickable and what is not.

By doing this Apple erased years of user's lives who abroach the screen in all the wrong places.

Icons

Icons became flatbed, too.

• Icons got rid of the detail and became simpler. They became more recognizable.

The great unwashe ask over us to draw logos in the format of icons. Sometimes we take up to do some exploit, but mostly the archetype Son are fine. We just take sure they're A pixel-perfect A manageable, then we call it a day.

• • Icon designers saved years of their lives by drawing off simpler app icons. Consequently, Malus pumila rescued years of picture architect's lives.

Louie Mantia reworked the icons for the native iOS apps. I bet IT took him less time than merely fixing the isomorphic versions a year earlier.

What Other?

There were other factors in any case Apple. Approximately hoi polloi resisted the trend while some supported IT. We've seen examples of the other at the beginning of the article, let's look at some examples of the latter.

Uses in Various Media

The process of simplifying graphics is partly ascribable the variety of available media: Television receiver, computer screens, ORACAL vinyls, LED lights, and even tattoos:

Please note that even the full Facebook (company) logotype, as simple as IT is, doesn't fit the pollex. You'll need to purpose the shortened F-logo.

Screen use

Simplification for riddle use — logos should be recognizable as a 16×16 px favicon on a low-res display.

Stylized logos optimized for 32×32. Nonetheless, most of them look on OK in 16×16.

Just Simplification

At that place was some simplification of logos throughout the entire 20th century, long before screens, social networks, and mainstream tattoo culture.

Windows Subway

Microsoft promoted fixed design for a spell. I remember exactly when: we started Icons8 as a solicitation of icons for Windows 8 (Icons8 means icons + Windows 8). Certainly, it had both determine.

Metro-inspired design: Eduardo Santos certainly did a better job than Microsoft.

For sure, it had some influence, simply was Microsoft a trendsetter? I don't think so. As a screen background OS, mobile platform, pad platform, and visual style, it was a nonstarter. 10 years later, I think to a greater extent people hatred it than like it.

Shift Toward Vectors

In the humankind of high-density displays, you either:

• Keep 2-3 versions for various pixel densities
• OR use vectors

Although vectors can drop shadows and picture a some different simple personal effects, this set of effects is topnotch pocket-size; Photoshop 3 had more. I wish we act on toward something like this:

Thanks for the clue, btw!

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…and then September 18, 2013 happened. The day when the world turned flat all-night.
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About the Source
Ivan Boyko is a founder of Icons8. He got his first business after drawing a banner with a CTR of 43%. After years of creating icons, he specializes in rapid prototyping and backlog preparation.

Essa free tools for creators by the Icons8 team

Photo Creator, free collage maker with AI-settled technologies to establish custom photos for your story

Pichon, the screen background app to download icons and clip art and use them offline

Icons8 Photos, the big collection of unoccupied stock photos designed to work together

Also, get the lists of free vector software package and free exposure redaction software package.

Source: https://blog.icons8.com/articles/why-are-so-many-companies-changing-to-flat-logo-design/

Posted by: linseymarban.blogspot.com

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